2017 HETF Recap
On Friday, November 10, 2017, over 500 attendees converged in the W Hollywood hotel in Los Angeles for the 2017 Hollywood Entertainment Technology Festival (HETF). Attendees from Los Angeles and multiple Chinese cities, entrepreneurs, industry leaders, content creators, and investors networked and learned about the hottest topics in entertainment and technology within the US-China landscape.
In the morning, guests enjoyed thought-provoking talks from the three main speakers: Futurist in Residence of Paramount Pictures, Ted Schilowitz; Artist and Futurist, Zenka; and CEO and Co-founder of Emblematic Group, Nonny de la Peña. From there, the first panel discussion on the future of Virtual Reality and Augmented Reality provoked a lively and engaging discussion featuring experts from the content creation and technical application aspects of the spectrum.
As guests milled about the expo space outside the Halls, trying the latest AR and VR experiences from exhibitors, inside the conference rooms, attendees enjoyed panels on Film/TV Co-production, esports, Mobile Games, Cross-border Acceleration, IP Protection, and Theme Parks/Experience. Additional focused discussions and presentations on VR Storytelling, Digital Media, Blockchain in Music, Chatbot Technology, and Cloud Services rounded out the program.
This year, as organizers of the Hollywood Entertainment Technology Festival, Hanhai Studio introduced the ACE Program, which stands for Accelerating Chinese Expansion. The program was developed to streamline and expand US-market established companies’ first steps into the Chinese market. The comprehensive program covers grants application assistance, governmental policy navigation, market training, resources partnerships, operational facilitation, and cultural immersion. The goal of the program is to successfully transition a company into the Chinese market, while helping develop and define its international business strategies. In partnership with the Chengdu Hi-tech Development Zone, the first five companies selected into the program had an opportunity to showcase their companies to the audience, and tell why they were ready to travel to Chengdu, China for the completion of the program in 2018.
As a final segment of HETF, the debut of the XingShi Cup Industrial Design International Sub-Competition took place to determine which designs would walk away with cash prizes and an opportunity to have it manufactured in the city of Foshan, China, a well-known destination for its manufacturing industry.
When the 2017 Hollywood Entertainment Technology Festival came to a close, initial feedback was promising and positive, only fueling the idea to make next year’s event even bigger and better. But in Tinseltown, what else would one expect?