Bright and shiny is how you might think of theme parks today, but tomorrow they’ll be brighter and even shinier.
Artificial Intelligence (AI) is a major part of that. It’s going to advance to where it can chat with you, tailoring attractions to fit your needs and desires.
AI facial and clothing recognition will be used to locate you and capture images, giving you instant access to all the digital content they’ve gathered on you so you can share it instantaneously. Photo-Drones may catch key moments without interrupting what you’re doing.
Everything will be more interconnected and multisensory. Attractions will flow into one another seamlessly, galvanizing the entire experience.
Disney, however, has disavowed VR headsets because they block your view of reality and put you in a fake digital world—but Augmented Reality isn’t verboten at Disneyland.
In fact, Disneyland now has an underground Operational Command Center to monitor line lengths and population density, taking steps and easing foot traffic when necessary.
Soon you’ll be able to book a ride on your personal device and not have to wait in line at all.
Designers and engineers will invent dark rides that can identify you, adapting your involvement in the show specifically for you with multiple ride paths and interactive variable media, concocting rides that are constantly morphing and evolving. The result? Encouraging you to do the rides again and again, magnifying the fun in the process.
Totally immersive dining experiences are just around the corner. You’ll board an adventure gondola and get whisked away on a journey through far-away galaxies or the old-timey west or deep under the ocean. A dinner ride like that could last as long as 90 minutes.
Theme parks have come a long way since Walt Disney’s dramatic revision of the concept in the 1950s, but there are still some big steps and giant leaps on the horizon.
by Fred Bailey
How technology and immersive storytelling are changing the leisure experience was one of our dynamic topics at the Hollywood Entertainment Technology Festival on Nov. 10. To find out more, please visit: