What’s in the future for THEME PARKS?

Bright and shiny is how you might think of theme parks today, but tomorrow they’ll be brighter and even shinier.

Artificial Intelligence (AI) is a major part of that.  It’s going to advance to where it can chat with you, tailoring attractions to fit your needs and desires.

AI facial and clothing recognition will be used to locate you and capture images, giving you instant access to all the digital content they’ve gathered on you so you can share it instantaneously.  Photo-Drones may catch key moments without interrupting what you’re doing.

Everything will be more interconnected and multisensory.  Attractions will flow into one another seamlessly, galvanizing the entire experience.

Disney, however, has disavowed VR headsets because they block your view of reality and put you in a fake digital world—but Augmented Reality isn’t verboten at Disneyland.

In fact, Disneyland now has an underground Operational Command Center to monitor line lengths and population density, taking steps and easing foot traffic when necessary.

Soon you’ll be able to book a ride on your personal device and not have to wait in line at all.

Designers and engineers will invent dark rides that can identify you, adapting your involvement in the show specifically for you with multiple ride paths and interactive variable media, concocting rides that are constantly morphing and evolving.  The result? Encouraging you to do the rides again and again, magnifying the fun in the process.

Totally immersive dining experiences are just around the corner.  You’ll board an adventure gondola and get whisked away on a journey through far-away galaxies or the old-timey west or deep under the ocean.  A dinner ride like that could last as long as 90 minutes.

Theme parks have come a long way since Walt Disney’s dramatic revision of the concept in the 1950s, but there are still some big steps and giant leaps on the horizon.

by Fred Bailey

How technology and immersive storytelling are changing the leisure experience was one of our dynamic topics at the Hollywood Entertainment Technology Festival on Nov. 10.  To find out more, please visit:


2017 Hollywood Entertainment Technology Festival: Innovating in a Global Landscape

Written by Rob Yen

Burbank, CA, October 23, 2017 – The 2017 Hollywood Entertainment Technology Festival (HETF) was held at the W Hollywood hotel in Los Angeles, CA from November 9 – 10, 2017. Organized by Hanhai Studio, the annual international event promoted cross-border opportunities and investments in entertainment technology between the US and China, with expert speakers and panel discussions covering the hottest topics in the industry. Focusing on the theme, Innovating in a Global Landscape, the event is a platform for business leaders, content creators, entrepreneurs, and investors looking to explore and expand relationships with China.

This year’s program featured three, world-renowned visionaries and TED speakers on the General Session day (November 10) to give keynote speeches; Ted Schilowitz, Futurist in Residence, Paramount Pictures, and TEDx speaker; Nonny de la Peña, CEO and Founder of Emblematic Group, and notable TED speaker; and Zenka, Futurist, AR Artist, and TEDx speaker.

Panel discussions and presentations were composed of top representatives from industry-leading companies focusing on trending topics; VR/AR/MR/AI; eSports; Mobile Games; Digital Media; Film/Television Co- Production; Blockchain Technology in Music; Theme Parks & Experiences; Chatbot technology; IP Protection and Licensing; and others.

The US-Chengdu ACE Program (Accelerating Chinese Expansion) showcase was held during the day, where companies selected for a free acceleration program for Chinese market expansion presented their projects.

Afterwards, in the XingShi Cup Industrial Design Sub-Competition Finals, industrial designers competed before a panel of judges for cash prizes, plus a trip to Foshan, China, in 2018 to showcase in the World Finals, and the opportunity to get their designs manufactured.

For tickets, and more information on the 2018 Hollywood Entertainment Technology Festival, visit: www.hetfest.com.