Written by Fred Bailey

The ongoing struggles and travails of the video game industry to expand the confines of VR is pushing other segments of the entertainment business to sit up and take notice.

Baobab Studios is a California-based VR animation company that produces interactive stories, developing tales in tandem with John Legend.

Maureen Fan, Baobab’s CEO, told the New York Times, “It took many years for gaming to advance, just like it took decades for film to figure out its language of cuts, pans and zooms.”

Her studio is working on new ways to apply VR, such as voice recognition, AI, and something called co-presence that allows two or more players to join in together.

“Games are often about being someone else or escaping to another reality,” Fan says.  “Therefore, V.R. intersects directly with gaming.  We are at the very beginning of creating this industry.”

But VR faces some formidable obstacles in gaming, like easing the nausea that some people feel after they’ve put on a VR headset.

Ray Davis, CEO of Seattle startup Drifter Entertainment, says, “What needs to happen is for the early visionaries to stay the course, the investors to continue subsidizing the first wave of content until the economics are in place, and the platforms to continue maturing their hardware to bring in more consumers.”

His company is in the midst of building a VR multiplayer sci-fi shooter game.

He concludes, “All we need right now is a healthy dose of patience.”