Last week, E3, or Electronic Entertainment Expo, the ultimate annual gaming event took place at the Los Angeles Convention Center in downtown LA. The 2018 expo again showed why gaming is so popular by drawing in massive crowds of gaming enthusiasts, and also how corporate brands are spending hefty advertising dollars to get in on the action.
As with previous events, giant game publishers showcased their newest offerings with proven game franchises. Activision promoted their Call of Duty title with a fourth installment of the Black Ops line. Bethesda Game Studios delivered some excitement to the show floor with its display surrounding a throwback version of the popular Fallout franchise, Fallout 76. Nintendo drew crowds to its section with new games surrounding Super Mario and Pokemon. Ubisoft introduced Assassin’s Creed Odyssey to its popular first-person adventure game family. However, not to be outdone, Hollywood movie and tv franchises got in on the gaming action as well, as Jurassic World and The Walking Dead (from Overkill Software) both had prominent displays surrounding their games.
As with previous events, giant game publishers showcased their newest offerings with proven game franchises. Activision promoted their Call of Duty title with a fourth installment of the Black Ops line. Bethesda Game Studios delivered some excitement to the show floor with its display surrounding a throwback version of the popular Fallout franchise, Fallout 76. Nintendo drew crowds to its section with new games surrounding Super Mario and Pokemon. Ubisoft introduced Assassin’s Creed Odyssey to its popular first-person adventure game family. However, not to be outdone, Hollywood movie and tv franchises got in on the gaming action as well, as Jurassic World and The Walking Dead (from Overkill Software) both had prominent displays surrounding their games.