According to market researcher SuperData’s 2018 year-end report, the digital gaming (and related media) industry experienced an all-time high of $119.6B in revenue. Of this staggering amount, $87.7B comes from free-to-play (F2P) titles, which is pretty amazing when just a few years ago F2P could not even come close in competing with premium upfront cost games.
Continue reading2018 E3 Leveled Up in Downtown Los Angeles
Last week, E3, or Electronic Entertainment Expo, the ultimate annual gaming event took place at the Los Angeles Convention Center in downtown LA. The 2018 expo again showed why gaming is so popular by drawing in massive crowds of gaming enthusiasts, and also how corporate brands are spending hefty advertising dollars to get in on the action.
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